Own and grow the brand’s day-to-day social media presence, with clear accountability for reach, engagement, follower growth and brand awareness.
Develop and manage the social media/content calendar, balancing planned campaigns with trends, topical conversations and audience interests.
Create engaging content ideas, hooks, captions and formats designed to capture attention and drive interaction.
Stay highly updated on social media trends, algorithms, emerging formats and changing audience behaviour, quickly translating them into content opportunities.
Manage content across Reels, carousels, stories, static posts, short-form videos and emerging formats.
Collaborate with content, design and video teams to turn ideas into high-quality, platform-native social content.
Understand the target audience deeply and leverage industry trends, student interests, stories and events to keep the brand relevant and relatable.
Monitor analytics and use performance insights to continuously improve content, formats, publishing strategy and engagement.
Experiment with new creative approaches, trends and formats to identify opportunities for organic growth.
Build an active digital community and encourage meaningful conversations and stronger audience connection.
Collaborate with internal stakeholders to bring authentic stories, expertise and perspectives onto social media.
Own Daily, Weekly and Monthly social media performance, continuously improving the quality, creativity and growth of the brand’s digital presence.
Ideal Profile
2–4 years of hands-on social media experience, preferably with a consumer-facing, education, lifestyle or youth-focused brand.
Strong understanding of Instagram, LinkedIn, YouTube and other relevant social platforms, including trends, algorithms and content formats.
Naturally creative and trend-aware, with a strong instinct for hooks, storytelling and engaging content.
Comfortable working hands-on with Reels, short-form video, carousels, stories and social-first content.
Audience-obsessed and data-driven — able to combine creative instincts with analytics and performance insights.
Strong communication, copywriting and coordination skills with the ability to work effectively with design, video and content teams.
Proactive, experimental and fast-moving, with the ability to spot opportunities and turn ideas into content quickly.
Most importantly, someone who thinks beyond “posting content” and takes genuine ownership of growing an engaged social media community and brand presence.
